Whats up.. it’s newsletter #1. its official give me a round of applause here 👏

Been putting in work to get this off the ground and finally it’s all paid off

Where in the flying flip is my Lambo?

Read one Alex Hormozi book… where’s my lambo?

Watched 4 youtube shorts of Andy Elliott selling cars, and I can’t seem to find my Lambo

I’ve been thinking about Lambo’s a lot lately.

most people start something, including myself, them expect maximum return from minimal input.

Think of the Youtuber who quit after 3 months because they didn’t get famous (reading this over thinking how cringe this is but not deleting it)

The classic January gym sign ups with churn high enough to give your CSM a heart attack

The one SDR who joined an org… couldn’t take rejection and decided to quit to live off their parent’s money for a couple more years

I used to be that person.

Being that person is not fun. You feel like you’re average at a lot of things, but great at nothing.

The world we live in rewards short term dopamine, and when people put effort in to realize second and third order consequences, they quit before getting anywhere worthwhile.

If you aren’t self driven and fall into that box (like I did) - you have to create an atmosphere where you need to get good at something, or else you’re screwed.

Burn the boats, take the island - or any other way of saying the same thing

For me, it was moving out of the house in CC debt, with 2 months of rent stored up, and a baby coming in 4 months

I’ll write a longer post on this and what I did going into my first SaaS job but the TLDR is

Have baby, get job = get lambo

let me know where to send the invoice for that by the way

when you get off your panel interview, but they didn’t know you had a celsius before:

I know I’m 2/2 on the Trump memes. I will bring more diversity in memes to the table I promise. This one just happened to make me laugh

LinkedIn post of the week but it’s from 3 weeks ago

Shoutout my dawg Austin: https://www.linkedin.com/in/austinjouett/

OH (objection handle) #1: Confrontational is good, creates space of transparency because you’re note messing around. Don’t let them waste your time

OH #2: Could see this with more humor to lower guard for 1-2 punch knockout. Not a fan of “im not selling you something” but the rest is good. Would not use this at the beginning of the call, only if they know you and your company

OH #3: Great way to get referrals. Can do this with BTL to go up, but Going C suite down is most effective. Better to get a meeting via their bosses boss than their direct report

OH #4: Never apologize to a prospect. Treat them like a queen and you’ll be their peasant

OH #5: golden

One of my biggest pet peeves right now. You call a prospect, they pick up the phone and they say “how can I help you”

Who even says that?

You can pay my wife’s hospital bills

You can turn my lights off before bed so I don’t fall asleep writing a newsletter and have to get up at 2am

Don’t ask how can I help you

ask “how can you help me”

Stay thirsty my friends - be selfish with your time

Or be a normal person and say “Hello”

Today’s newsletter wasn’t as hot as I was expecting, but the next one will be

Share with your buds

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Was thinking about optimal framework for the Trench Letter

My first thought looks like this

1. Monologue + what I’ve been thinking about (life, cold calling, SaaS, whatever)

2. Post of the week: love giving commentary and sharing posts I find valuable that you would likely find sick

3. Quick meme

4. Practical tip from the trenches (from me or anyone I ask to feature)

Does that sound dandy? anthing you’d add there?