05: f*ck it 2 meetings

short post today - it’s 11PM and it’s been a rough past 2 weeks for me

Imagine having 2 babies under 2 both teething waking each other up simultaneously in a daze

Lack of sleep affects us all, no one can escape us

productivity flattens, you aren’t yourself

When you aren’t yourself - your pipeline starts to thin

so how to we get it to thicken?

We start assigning negative consequences to an action or metric not achieved

Lets say you’re an AE and you need pipeline badly

PG Tuesday rolls along and you have your target account list

Here’s what to do:

1. Say F*ck it and get amped (my go to)

2. Assign negative consequence (for me it’s 100 pushups)

3. Assign goal: can be 2-3 QUALITY meetings - not some bullshit BTL that won’t get you anywhere, BTL’s are only good for intel nowadays anyway. Output is determined by input

4. Action on goal

If you’re like me and very ADD needing to take caffeine pills and putting your phone in the other room, the thought of the negative consequence will put you on track

I’m out of shape, i have a dad bod. I don’t want to do pushups because I feel like I lost a bet to myself

My integrity won’t let me. So either im doing the damn pushups if I screw up, or I WIN and do something active anyways and feel 10x better about it

Today is Wednesday…. prep a lead list (quality) of people who told you they weren’t interested, people who are closed lost more than 3 months ago, go in sales nav and find people who worked at customer logos who are at target accounts, find relevant folks in target accounts.

Enrich the damn list and put it into a call sequence. Test the numbers you are calling from before you call the list (call your mobile or you wife / husband / whatever you call it’s phone number to confirm)

Go book some meetings, and keep that negative consequence in the back of your mind. If you run out of people to call, call the same list again from a different number and stop complaining

YOU WILL FIND A WAY

if not? you’re doing 100 pushups (or whatever you designated as your neg consequence) and you will find a way next time

If there’s a WILL, there’s a way

Shoutout

my boy Brandon Jeppson:

Let’s be honest, Josh Braun is a boomer, but he’s also a goat

So is Brandon. go follow him for sick memes

Use the F*ck it 2 meetings framework and report back to me on how it works this thursday.

Cheers - i’m delusional and already half asleep so I’m going to F*ck off

Side note - I don’t cuss alot in real life, i just have 2 kids and the only time I feel like I can go off is on Call Blitz with the dawgs, or here